Section 17.20.048. Labeling and advertisement of halibut, salmon, and sablefish products.

   (a) A person who sells halibut, salmon, or sablefish products at wholesale or retail in this state may label or advertise the product as being or containing a "wild" halibut, salmon, or sablefish product, an "antibiotic-free" halibut, salmon, or sablefish product, or a "hormone-free" halibut, salmon, or sablefish product, and may indicate that the product or the halibut, salmon, or sablefish in the product is free from added colors and additives, if the product or the halibut, salmon, or sablefish in the product
        (1) is harvested from a river or an ocean;
        (2) has not been raised in captivity under control for its entire life; and
        (3) is free from added colors and additives.
   (b) The labeling or advertising allowed for a halibut, salmon, or sablefish product by (a) of this section may appear on the principal display panel of a packaged product, may be conspicuously attached to the container of a bulk product, or may appear in an advertisement for the product, including media advertising and displays or placards posted in retail stores. In this subsection, "principal display panel" means the part of a label that is most likely to be displayed, presented, shown, or examined under normal and customary conditions of display for sale.
   (c) In this section, "halibut, salmon, or sablefish product" means halibut, salmon, or sablefish, or a product made from halibut, salmon, or sablefish.

Authorities

17.20.040;17.20.049

Notes

References

AS 17.20.040 Misbranded foods.
AS 17.20.049 Required identification of fish by retail food establishment.

History

(Sec. 3 ch 8 SLA 2002)